ADVANTAGES

Growing screen sizes have turned the smartphone into an ideal device for at-home activities like watching video and reading articles, while ongoing frustrations with battery life and data caps have limited its utility for activities on the go. These same limitations have made real estate on the smartphone highly competitive, as more users are deleting or consolidating apps and turning to the browser instead. Millennials are a driving force behind the trend toward at-home smartphone usage, and are also more active than other age groups on mobile applications.

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