ADVANTAGES
As such, it might seem curious that Unilever would position it here as a luxury brand — while Nakagawa blithely states that it has no competition in Japan, Häagen-Dazs and domestic brand Lady Borden already occupy that luxury space. Then again, the niche for a down-to-earth, fun ice-cream store is already filled too, by Baskin-Robbins and Cold Stone Creamery; since Ben & Jerry’s makes higher-quality ice cream than those brands, and since many Japanese consumers seem to have a weaker spot for luxury brands than they do for sweeties, the approach begins to make sense.
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Free ice cream Essays and Papers - 123HelpMe
The founders of this ice cream parlor were Ben Cohen and Jerry Greenfield with only limited funds of $8,000, they produced a famous nationwide parlor that caters to millions of people.
Free ice cream papers, essays, and research papers.
Throughout the history of the company, its owners, Ben Cohen and Jerry Greenfield, have interacted with their customers, gaining knowledge on what people like and dislike about their ice cream....
AOL Food - Recipes, Cooking and Entertaining
The Omotesando store will serve 12 of Ben & Jerry’s most successful flavors, including Chunky Monkey (which Nakagawa thinks will become most popular here), Cherry Garcia (his personal favorite) and Chocolate Fudge Brownie (mine), alongside shakes, sundaes and ice-cream cakes.
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