ADVANTAGES

The concept of EO has proven fruitful in sparking a substantive body of academic research. It is remarkable in the context of entrepreneurship research in that it has been defined relatively consistently across a large number of studies. Although there are issues related to the definition and related measurement approaches, meta-analytical research provides some evidence that the overall findings are relatively robust. Thus, from an academic perspective the question arises whether the literature is “at a point of saturation with little more to learn, or can future investigations of EO still make contributions to the strategy and/or entrepreneurship literature?” (Wiklund and Shepherd, 2011)

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