The parallel response model suggests that fear appeals generatetwo separate processes, danger control and fear control. Dangercontrol processes involve attempts to control the danger or threatwhile fear control processes involve attempts to control one’s ownfear generated by the danger or threat. When people are motivatedto control the danger, they typically think about the fear appealand think of ways to remove or lessen the threat. Typically, theythink carefully about the recommended responses advocated in thepersuasive message and attempt to adopt those as a means to controlthe danger. However, on the other hand, when people are motivatedto control their fear, they can no longer think about the fearappeal nor the danger of the threat; instead, they focus on howfrightened they feel and they attempt to get rid of their fearthrough denial, defensive avoidance, or .


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