In addition to the varied ways of sending communication, each person receives it via various different filters, including age, gender, culture, emotion, the situational context and personal beliefs. Just like a coffee filter separates the coffee grinds from the coffee, these filters influence the listener’s perception and interpretation of the message. Some filters change depending on the moment (emotion and situational context) and others may stay consistent over a long period of time (gender, culture, personal beliefs).


Satisfied customers are saying