ADVANTAGES

You make a good point about Chrysler; I was looking at brand/nameplate, rather than total market share. According to the figures I have (from [i]Encyclopedia of American Cars[/i]), Chrysler (including all brands) was not consistently in the lead, but did edge out Ford several times, including 1933 and 1939-1940. The margin was not vast in the mid-thirties, because the public was not terribly fond of the Airflows, and because midprice brands were still not doing well, but once the economy started to recover a bit, Ford suffered from not having anything between a Ford V8 and a Zephyr. (That’s how Edsel was able to convince Henry to let him start Mercury in 1939.)

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