One of the first hurdles we encounter is articulating the opportunity and the challenges. This is not about using twitter to send a few brand aligned tweets, we're not just talking about designing creatively brilliant facebook apps to get as many likes as possible. Facebook friends are one thing –strong supporter relationships that can also generate long term, sustainable income are another.
We're passionate about making sure that the opportunity is properly assessed, understood and articulated. Big digital innovations can cut across the whole charity – from IT and finance to data and analysis teams to service delivery and campaigning teams to the fundraisers themselves. The various stakeholders in the organisation need to buy in and own their own aspects of the project before you get going; you need to break down the silos that usually exist.


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