ADVANTAGES

The major assumption for promising to be a successful cultural planning strategy is when culture itself is in a flux and there is besides a movement of people and goods a lot of good ideas abounding to undertake cultural initiatives at all levels. Cities can seize upon local initiatives by providing them with space while on the other hand the willingness of all citizens to participate in a bid (e.g. all Leipzig citizens joined the city’s effort to get the Olympic bid by bicycling in a marathon around the city and undertaking other actions to draw the attention of the Olympic Committee to the fact that the people of Leipzig support this effort – one of the criterion for awarding the Olympic Games to any city) can make the city go for the whole revamping of its image and promise to be able to cope with a greater cultural demand upon its cultural and other infrastructures. In that case a success is directly linked to a cultural capacity to respond in a qualitative way to the challenge. It would mean the city can translate the tasks ahead in such a way that the organizational capacity amounts to a qualitative leap in the city’s development and thereby stands to gain in profile.

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