ADVANTAGES

In the operationalization of habit that includes context, evidence of current contextual cues similar to previous contextual cues exist to suggest automaticity has been triggered. Wood et al. (2005) studied changes in habits such as exercise, reading newspapers, and watching TV among students who transferred universities. Wood et al (2005) found habitual behavior patterns were more consistent across contexts when contextual cues were similar. [In the study, whether a student typically performed the behavior alone or with others and whether his or her roommate typically performed the behavior impacted consistent behaviors.] Wood et al. also found habit patterns changed when the contextual cues changed. Some interaction between context change and behavioral intention was found, but this alone could not explain the relationship between context change and habit change. Moreover, regardless of whether the context changed, non-habitual behavior was found to be guided by behavioral intentions.

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