ADVANTAGES

Sometimes roles conflict, with each reference group having a different set of behavior expectations. In these cases, the dominance of the reference group and the individual’s self-concept determine behavior. It is likely that Homan’s equation is at work. For example, the religious parents of a teenager may not like when the teenager swears in front of them, but in the teenager’s social group, swearing may be cool.

Testimonials

Satisfied customers are saying