Known as the Genesis in the West, and the Mega Drive in the east, began an aggressive marketing campaign, not only to customers, but also to developers.

Although NEC's TurboGrafx-16 had beat the Genesis to market by nearly four months, quickly regained lost ground, thanks to their line-up of quality arcade conversions, killer sports games, and most of all, the full support of Trip Hawkins and Electronic Arts.


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