ADVANTAGES

There was a separate Imperial ad campaign designed for Reader's Digest and National Geographic magazines that featured 5 consistent-format full color ads with the Imperial shown in different poses and 4 different colors amongst the bunch of ads. These featured a car on top and a close-up shot of the interior below. Fit and finish quality are the main point here, with subtle references to improved or perfected manufacturing that was as close to hand-built as a mass produced car could be, according to the text. This message was then reinforced at the dealership with news of Imperial's totally dedicated manufacturing facility and superior engineering features such as Electro-Luminescent Instrumentation, Torsion Bar suspension, Auto-Pilot, "squared" comfort steering wheel, and many other items.

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