ADVANTAGES

British propaganda during WW I set a new benchmark that inspired the fascist and socialist regimes during the 1930s and 40s, and essentially gave birth to the public relations industry in the United States after 1919. It was clear that large numbers of civilians could be mobilized for a massive war effort through persuasive techniques derived from the emerging disciplines of behavioral psychology and social sciences. In turn, techniques "developed by the one-party regimes of the Third Reich, fascist Italy and the Soviet Union, where projects of social engineering had become a part of daily life, were readily borrowed by propagandists in the democratic nations" (105). We see the result of this trade in persuasion in the "image-conscious politics of the television age" (105).

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